Balenciaga's Summer 2020 Campaign Offers Unfettered Optimism

Balenciaga's Spring/Summer 2020 collection revamped house codes without sacrificing its acclaimed design ethos. The accompanying SS20 campaign highlights this by juxtaposing the seasonal garments against one of the French house's signature catchphrases and a host of other optimistic expressions.Having graced hoodies and sneakers alike, "Power of Dreams" is one of current-day Balenciaga's most familiar terms, a wistful expression that neatly encapsulates the label's oft-whimsical designs. Other u...